PhonePe launches "Indus Appstore" in India, taking aim at Google's Play Store dominance.

Indus Appstore boasts lower fees for developers and regional language support for users.

Focus on local apps and diverse languages could resonate with Indian users.

Can Indus Appstore overcome Google's massive market share and pre-installation advantage?

This launch signifies growing competition in the Indian app market, potentially benefiting users and developers.

Building user trust & app library takes time, but the competition is definitely heating up!