In a move to streamline business interactions on WhatsApp, Meta, the parent company of Facebook and Instagram, has introduced Meta Verified for WhatsApp Business in key markets like India, Brazil, Indonesia, and Colombia. This update aims to simplify the business experience on the messaging platform.
So, what is Meta Verified? Well, it’s like a stamp of authenticity for businesses. When you see that Meta Verified badge next to a business name on WhatsApp, it means they’ve officially registered their details with Meta.
Businesses opting for Meta Verified will enjoy added perks such as dedicated support and protection against impersonation. Plus, they can now use WhatsApp on multiple devices for their team members. This badge will be prominently displayed on their WhatsApp Channel and custom WhatsApp page.
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The announcement was made during Conversations, Meta’s event focused on business messaging. It’s part of Meta’s broader effort to empower businesses and users alike on WhatsApp.
Coming soon is the ability to directly call larger businesses with just a tap, starting with markets like India and Brazil. This feature aims to simplify complex inquiries, like travel arrangements or setting up new accounts with banks.
Moreover, Meta updates are gearing up to enhance AI tools for WhatsApp Business. By training AI to handle common customer queries and suggest relevant products, Meta hopes to improve customer service and product discovery on the platform.
These updates underscore Meta’s commitment to enhancing the business experience on WhatsApp, making it easier for businesses to connect with customers and streamline their operations. Stay tuned for more updates as Meta continues to innovate on WhatsApp Business.
The Team, M31Global News